Photography by Paul Cincotta


imagism Photography is Affiliated with

AIPP   |   WPPI   |   PMA   |   PPFA

Australian Institute of Professional Photography


It is an unfortunate fact that in Australia, the imaging industry is not held accountable to the same legal status and regulatory requirements as other Government and state-regulated professions.
In the area of creative services, this can often be seen as a good thing, allowing fresh new people to work in this area without the restrictions and barriers to entry often required by other professions.
But it can also be a problem, allowing anyone to call themselves a professional, without any recourse, any accountability and any attempt to adhere to agreed and appropriate standards.
With continuous improvements and greater accessibility to cameras that produce a high quality image, why should you commission an AIPP Accredited Professional?
The old saying "you get what you pay for" is a short and highly accurate answer.

An Accredited Professional:

  • Is Assessed and Proven – Accredited members are judged by an assessment panel to ensure that each accredited member achieves and maintains an expected level of craftsmanship

  • Is Professional - operates a registered business

  • Is Professional - has liability insurance, as appropriate to their business

  • Is Professional – agrees to follow the AIPP Code of Professional Practice and AIPP Terms and Conditions of Membership

  • Is Professional – agrees to abide by the AIPP Accredited Membership Business Requirements

  • Is Experienced – every Accredited Member must have a minimum of two years industry experience before applying for Accreditation

  • Is Experienced – Has the skill, creativity, style and ability to get the job done on time and on budget

  • Never Stops Learning – through the AIPP Continuous Professional Development (CPD) program, all Accredited Members must take part in workshops and seminars throughout each year to ensure they continue to develop along with the industry

Wedding & Portrait Photographers international

Wedding Photographers International was founded in the 1970's and provided a much-needed forum for photographers who had long asked for guidance, and an association of their own.

In 1980, WPI held its first convention and trade show in Las Vegas, at Caesar’s Palace. There were 2,500 attendees and 24 trade show booths.  At the 2011 WPPI Convention and Trade Show, there were over 15,000 attendees and 350 trade show booths.

Realizing that many of WPI’s present and future members were involved in both wedding and portrait photography, Wedding Photographers International officially became Wedding & Portrait Photographers International on January 1, 1995.  In 2011, WPPI includes members world-wide from all genres of photography, including fine art, commercial, and advertising.

In 2013, WPPI became part of the Professional Photo Group, which includes PDN, Rangefinder, PhotoServe, PhotoSource, IPN, PhotoPlus and Outdoor Photo Expo.  This group covers all platforms for professional photographers, including conferences and trade shows, contests and competitions, social networking, trade publications and more..